The Metaverse just got an injection of caffeine as Starbucks (NASDAQ: SBUX) recently announced its entry via the Odyssey Web3 community. The goal of Odyssey is to provide Starbucks members to collect or purchase collectible NFT stamps that will ‘unlock new coffee experiences.’
It’s one of the world’s first Metaverse NFT loyalty programs and there might not be a better member group to launch it with than Starbucks loyalty members. The company joins a long list of retail brands that have established a Web3 presence in the Metaverse. Other brands like Nike (NYSE: NKE), SFLMaven (OTC: SFLM), and Walmart (NYSE: WMT) are all providing their customers with access to the digital space.
SFLMaven is a particularly interesting company to follow as the antique and luxury jewelry seller moves from online eBay retail to Metaverse NFT sales. NFTs come in all shapes and sizes and SFLMaven is creating digital, blockchain-based versions of its jewelry for players in the Decentraland Metaverse to wear. The company released its inaugural line earlier this year and is set to release another line in 2023. It is also working on an innovative way to provide NFT values and descriptions to a character during in-game interactions. SFLMaven isn’t as large as other companies in the Metaverse, but it is fearlessly breaking down the barriers of the Metaverse with an innovative twist on NFTs.
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