Nike (NYSE:NKE) easily represents the top retail brand in the NFT Metaverse right now. Other top gainers include Dolce and Gabbana, Tiffany’s, Adidas, and Gucci. Despite the ongoing crypto winter, it seems like NFT collectors and sneaker aficionados are continuing to invest in Nike’s Metaverse products.
These companies join a long list of global retail brands entering the Metaverse to attract new and returning customers. Companies like Under Armour (NYSE:UA), SFLMaven (OTC:SFLM), WalMart (NYSE:WMT), and even Lowe’s (NYSE:LOW) are all involved in one form or another. Of these brands, SFLMaven is the only one that is actively releasing NFTs as the company prepares to launch its first line in the coming weeks.
SFLMaven is also creating some innovative and proprietary software for the Metaverse. It is providing users that equip its jewelry-NFTs to be able to display the value of their NFTs. While it might seem odd, the value, authenticity, and scarcity of NFTs is what many believe are the true value and displaying what a player has equipped is a great way to have online bragging rights. SFLMaven and its technology will be launching shortly in the Decentraland Metaverse.
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