This is according to a recent report from WGSN where analyst Cassandra Napoli breaks down the company’s analysis of the Metaverse. This is a massive forecast for the future of the Metaverse and is more or less in line with estimates from Goldman Sachs (NYSE:GS) which estimates it to be upwards of a $12 trillion opportunity.
While the Metaverse has been met with skepticism, it’s a telling sign that every mega-cap tech company from Apple (NASDAQ:AAPL) to Microsoft (NASDAQ:MSFT) is investing in it. The Metaverse is closely linked to other industries like cryptocurrencies, Web3, and NFTs which have all been experiencing the latest Crypto Winter. Once these industries are back in a bull market, it will likely trigger more excitement for the Metaverse itself.
Other companies are jumping in headfirst with Nike (NYSE:NKE), Under Armour (NYSE:UA), SFLMaven (OTC:SFLM), and even WalMart (NYSE:WMT) embracing the technology. If what Napoli says is true, we could still be early to investing in this sleeping giant. Oftentimes in emerging industries, those who truly understand its potential can get in before it hits the mainstream. This could very well be the case with the Metaverse’s impact on global retail.
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